Here's a thing. That Norwich Union/Aviva advert, telling us how changing your name is ace and that. For now, let us overlook the fact that NU/A are paying a bunch of megastars a vanload of cash for appearing in an advert while simultaneously making most of their UK workforce redundant. I'm not Ben Eltons, after all. No, the thing that irks me is the bit where Ringo Starr, inside a car, with archive footage of rampant Beatlemania going on outside, asks "Would all of this have happened to Richard Starkey, eh?" Now, I love Ringo, you love Ringo. Essentially, we all love Ringo. But, and like J-Lo, it's a big but, those screaming 1960s bobbysoxers weren't squealing up a storm over the drummer out of The Beatles, no matter how zany his new name. I'm fairly confident that most of it was down to the songwriting, singing, guitaring and boyish good looks of Messrs McCartney and Lennon. And this despite the fact they'd kept their original, prosaic names. Ring Starr, hang your moptop head in shame.