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The simplest sign an area is growing in popularity is when house prices start to increase - which can help identify the most sought-after towns in the North East.
According to the latest figures from Rightmove, a number of towns and villages across the region have seen significant swings in average property prices in recent years.
The new data shows the average value of homes in each area in July 2017 compared with the same month in 2020.
In the past three years, average house prices have soared in certain areas by as much as almost 25%.
The locations people are most desperate to move to in the North East are quieter locations to settle down and raise a family, particularly in Northumberland.
Here are the top nine areas of the region which have seen the biggest house price percentage increases since July 2017. Check out properties for sale on InYourArea.