Pete, on 07 August 2009 - 06:10 PM, said:
I to watched the opening night of TTTV and the only advert that I can remember was for Sharps Toffee, I also remember watching Broderick Crawford 10 4 over and out, not sure if it was the opening program but it definitely was on, on the opening night. I seem to remember the opening ceremony was about 6.30, or 7.00.
Amazing, you're very nearly right Pete! Toffee for sure, but it was more local than Sharps - Welch's Toffee. Were they just down the road from City Road in Byker? If so not a too difficult sell for the TTTV ad rep.

Maybe the business association was even closer, enabling them to secure the "sweet spot"?
I recall that I used to go to school with a cousin of the proprietary family, though I couldn't class him as a friend as he was in a different year, and memorable for being disabled and getting around everywhere on a tricycle - which he did at considerable speed. I think that actress Denise Welch could possibly be related too.
I used to be able to recall the second ad too. If only it had been ten years ago... but I've now forgotten.
Of course this wasn't just the first TV ad. in the region, it was the first broadcast ad. of any description. The only broadcast ads. prior to that came from Radio Luxembourg; pirate broadcasting was unheard of!
Your recollection of the schedule is better than mine though. All I can remember is the opening sequence of Robin Hood; probably after being bored by the opening ceremony bit. Anyway that is now documented in more than one place - including here:
http://www.transdiff.../firstnight.php
10-4
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Update: Further East than Byker it seems, and the only reference to location I can find on the web (and very few references to the sweets even!) - together with an oh dear!
Quote
J Welch & Sons, the North Shields-based confectionery factory, has closed with the loss of 35 jobs. 25-Apr-2000
There have been toffee factories at Byker in the past by the looks of it; hence my likely source of confusion.